Who We Are: Five Factor Capital Advisors is a fee only financial planning and investment advisory firm. Our Mission: To help clients decide what is most important to them, and then develop a plan to help them achieve it - whether it entails educating their children or grandchildren, retirement without running out of money, starting a new business or nonprofit, caring for aging parents, supporting charitable causes, traveling or some other meaningful goal. Our Beliefs: A disciplined, unemotional investment approach based on the tenants of Modern Portfolio Theory, that overlays our client's goals with decades of academic research is superior to one based on instinct or prophesy.