Eric Iradukunda is an entrepreneur and a Digital Marketing expert. Eric’s entrepreneurial journey began while he was a student at Dartmouth College, when he created his very first Shopify website to find cheap products from the Chinese e-commerce platform, AliExpress, and sell them at a higher price on his own website. In order to compete, Eric had to quickly learn everything there was about successfully marketing an e-commerce website. The lessons he learned along the way have proven to be invaluable. After he graduated, Eric decided to start freelancing, offering his digital marketing services to businesses that had more money to spend on digital advertising. Shortly after, he was hired by Upwork as an Ad Operations specialist, managing an average of $200K in monthly ad spend. Fast forward to today, Eric runs an independent marketing company that partners with businesses and other agencies to create and execute marketing strategies focused on customer acquisition efficiency.