We help business owners, trade associations, investors, and government entities obtain quantitative answers to questions related to consumer demand and customer preferences. We can help our clients answer a wide variety of questions, but a few specific examples are listed below: • A client created a Yoga mat made out of completely organic and renewable materials. Their quality control testing suggests that it is more durable, yet softer, than the leading mats currently available. The marketing department wants to know whether branding should focus on the “green” materials, or the end benefits of durability and softness? This product only comes in one color – how much might this limit appeal? • A Western state is considering legalizing cannabis for adults over 21 years of age. They would like to understand the potential size of the cannabis market to help guide their decisions on tax rates and number of business licenses to issue. • A chocolate manufacturer is considering upgrading their packaging for their Fair Trade Organic 70% Cocoa product line. The ultra-premium packaging will increase costs of goods sold by 5%. They would like to know whether they can increase their retail prices by 10% without reducing consumer demand? Will their customers readily notice and appreciate this packaging improvement? Fundamentally, estimating demand for products and services depends on asking consumers about their preferences, practices and attitudes. The expertise comes in knowing: 1. To whom to ask these questions 2. Exactly what questions to ask them 3. Providing consumers with enough information to make an informed choice 4. Standardizing questions and response choices to enable model building 5. Benchmarking against known quantities 6. Cross-checking and integrating primary data with reliable secondary data sources 7. Knowing the limits of the information you are using