Petro Innova Tech is a non-academic technology-based startup funded by experienced professionals with a diverse industry background. Our startup model is based on deep knowledge of: (1) present and future industry’s challenges; (2) conventional and emergent technologies; (3) Petroleum Market; (4) Econometrics and Decision-Making Analysis; and (5) Software Engineering. Motivation: We have an economy in transition: lower oil prices, competitive energy sources, upcoming changes in the petroleum industry, exponential technology advancement, disruptive business models, and mainly, Majors leaving less important assets opening the way for independent and smaller players. Therefore, oil and gas must be produced at lower costs. Our initial goal was transforming actual specialized consultancy services into computing products on a user-friendly cloud platform. Founders’ combined experience in the upstream onshore and offshore segments was over 80 years. Experience combined with tools created and data generated along the years provided us with a great opportunity to embark great emerging technology. Additionally, exponential advancement in science and technology development allows us to provide low cost innovative solutions even to small and marginal onshore players. Eventually, developing effective and efficient tech solutions to small producers helps Petro Innova Tech develop competitive, robust, and reliable solutions to Majors at disruptive lower costs. An industry with an ever increasing collection of marginal assets, we want to change the industry providing solutions that will allow new entrants and extend the life of assets. Petro Innova Tech software package along with on line and hands-on training provides innovative solutions to oil and gas companies around the world. Our tools allow field optimization generating more volumes of hydrocarbons at lower “lifting” costs. Optimization will send cash directly to the bottom line.