SkyMall, LLC. was founded in 1990. It is a specialty publishing and marketing services firm headquartered in Phoenix, Arizona. SkyMall produces a quarterly in-flight publication, SkyMall, with an annual circulation of approximately 20 million copies distributed in airplane seat pockets. SkyMall is a multi-channel, direct marketer offering high-quality, innovative merchandise from top direct marketers and manufacturers through its SkyMall catalog and web site, skymall.com. The SkyMall catalog is seen by approximately 88% of all domestic air passengers reaching more than 650 million air travelers annually. SkyMall is more than just the in-flight catalog, we offer turn-key website creation, marketing, merchandising and fulfillment solutions for loyalty programs for clients in the financial services, hospitality and travel industries. In addition to the above, SkyMall has a vested interest in the technology of in-flight entertainment. We are continually making strides to keep todays modern traveler entertained.