OBJECTIVE SONAD is a company set to close the gap between old and new media, bringing radio and TV ads to life, right into the hands of users by enabling users to respond to radio and TV ads in real time, BACKGROUND Existing mobile-phone apps from different stores clutter users’ phones and provide only minimal interactivity. SONAD changes the landscape by providing a real-time augmented-reality shopping experience from many businesses and retailers - all conveniently accessible via a single app.