About: The Product Marketing Community is a destination for b2b marketing executives to gather, share ideas, and become their organization's architect of growth, or “Marchitect.” The community hosts talks, events, a private forum, and exclusive research. Advisory Board: https://www.productmarketingcommunity.co/advisory-board Mission: We give b2b product marketing executives the support and frameworks they need to build winning teams, unite the business, and be an architect of growth, or "Marchitect." Vision: We envision a world where every b2b organization understands that to achieve its goals, it must empower its product marketing executives to unite the product and revenue engine. The Marchitect: What in the world is a Marchitect? How do you know if you should be one? (Hint: You should) Why? Consider architects: When designing a space, they balance vision with constraints and character of location, and needs of inhabitants. They combine imagination with tech to build responsibly, in the ultimate combo of inspiration and execution. A Marchitect, aka #productmarketing leader, is a growth architect and linchpin of today’s #b2b revenue team. Marchitects design how to move customers from now to next. They understand audiences and markets, then build resources to inspire sellers and buyers, and create customer value. B2B's next decade belongs to revenue team leaders who embrace the Marchitect as unfair advantage in our digital, customer-first world. Now, Marchitects have a new home: The Product Marketing Community, relaunched today as a haven for product #marketing execs and #CMOs.