We care less about winning than beginning. Beginning by fostering opportunities that pay fairly and equitably. Beginning by humanizing business through continuous examination fo words like inclusive, sustainable, and authentic so they don't lose their meaning. Beginning by leveraging our past good fortune to invest in another's future good fortune. To take a shot on things other than the sure shot. To expand what it means to live in this place. Beginning becomes winning when our finish line becomes someone else's starting line. We have been investing in downtown Eau Claire since 2013 with new construction, revitalizing hotels and restaurants, and charitable efforts.