Digital transformation is what's happening to organizations as they adopt new and innovative ways to do business based on technological advances. It’s the process of fundamentally changing something using digital tools and describes adopting technology and—potentially—cultural changes to improve or replace whatever existed before. Digital transformation isn’t a product or solution to be purchased, but it affects everything IT touches in every industry. That’s why organizations have to invest in technology that serves employees and consumers alike in ways we expect. Clouds, mobile apps, and Stuff-as-a-Service require new types of storage, analytics, automation, and management. One innovation leads to another; new technology leads to process improvements which lead to better products and services. Then customers demand even more improvements because they’ve grown accustomed to certain experiences in our daily lives.