The Mosspiration business model is to generate a range of transgenic moss expressing novel fragrances. Our first product is Orbella Fragrant Moss (www.orbellamoss.com). This is living mosses sold directly to US consumers. Orbella Moss is a new concept for an original product and was launched in July 2017. The long-term strategy of Mosspiration is to grow our fragrant moss in large scale in order to extract fragrances from the moss lines to produce essential oils. This requires further bio- and process engineering. Currently Mosspiration only supplies the moss for Orbella to our US vendor for a royalty. They package and distribute the product. For the oils division, this is wholly owned by Mosspiration, and the demand from both large companies as well as consumers is high.