Introducing an innovative eco-conscious company, ZELENO, a brand of RVM Recycle Pvt. Ltd. that has brought an equally innovative recycling product to the Indian subcontinent, the first of its kind to the Indian soil. ZELENO is an innovative initiative that incorporates recycling with rewards for people. Inspired by the idea of making India clean, ZELENO came up with a solution that engages people to properly dispose-off plastic PET bottles and aluminum and steel cans. ZELENO brings to you the first of its kind in India, a reverse vending machine that allows users to dispose of the PET bottles and in return get rewards. That is why we say, “Throw Trash, Save Cash”. Conceptualized by three ISB alumni, ZELENO is working towards a vision of creating a clean, waste-free environment in India. Our mission is to reach each and every city of India, helping it have a clean environment. Our initiative will also stand as a main pillar in the success of ‘Swachh Bharat Abhiyan’, a campaign by Government of India.