Since its inception in 1971, the BMMA (Belgian Management & Marketing Association) has stimulated encounters and exchanges on various aspects of management, communication and marketing, while increasing the professionalism of these sectors. Over these forty years the BMMA has welcomed hundreds of prestigious speakers, and thousands of managers, and marketing and communication professionals, who draw their inspiration from the lunchtime debates, the Executive Master at the Solvay Brussels School, the CEO Network, and diverse seminars and conference cycles. Eager to explore the roles of management and marketing in driving company development rather than simply considering them as tools for the job, the BMMA also wants to put human beings at the centre of its activities, to make its participants vectors of development of a society in constant evolution.