Kappa Alpha Zeta is intended to be an honors fraternity for students passionate about advertising, marketing, media, PR, social media, and leadership. KAZ will act as a space for members to work together to further their networking, leadership, and communication skills. It is intended to act as a bridge between the strategic communications and business worlds. KAZ is for leaders who strive for success, and also want to give back to the community and help grow the skills of others. The goal will be to create professional development opportunities for students in the field, and create a bond and brotherhood between students. We chose to use the word fraternity to describe this organization because it will bring together a group of leaders to share friendship and a common passion. We intend to provide portfolio building opportunities and projects, leadership workshops, speaker events, and more professional development workshops. Kappa Alpha Zeta is designed to push students toward success and achieve their dreams and goals.