IMC works with smart retailers and brands who believe that creating the right experience for the shopper will increase overall sales – kind of like how a rising tide lifts all boats. These companies believe that there is a balance to everything especially in an environment like checkout where merchandising space is often limited and many categories come together as one holistic solution. Our team helps create practical strategies for merchandising development and brand placement. Designs are developed based on industry insights and benchmarks are leveraged to identify opportunities for growth. Lastly, we’ll not only help you build the plans, we’ll work alongside your teams to execute against them by rolling up our sleeves to track progress – including testing, measuring results, monitoring placements, managing timelines, etc. – with the goal of ensuring success.