The brand was founded in 2009 by entrepreneur and designer Annoushka Ducas MBE and is now a global name, with boutiques in Chelsea, Mayfair and at the Mandarin Oriental Hong Kong as well as concessions in some of the world’s most famous department stores including Harrods, Harvey Nichols and Selfridges. At the heart of Annoushka’s designs is her love of story-telling and signature sense of fun: her 18ct gold jewellery collections have a rich narrative inspired by her Russian heritage, her love of travelling and passion for colour. Working closely with her design team, Annoushka ensures the superlative craftsmanship and spirit of modernity defines every piece she conceives.