Microsoft acquired Parature in January 2014 to be included in their broader portfolio. As a provider of cloud-based customer service software to midsize and enterprise organizations, Parature has a well-earned reputation for outstanding customer service with 70 million users worldwide and more than 500 well-known brands. Parature’s approach to its solutions enables organizations to take advantage of an extendable knowledge base available through self-service portals on the Web and Facebook, support ticketing, mobile customer care on virtually any device the customer chooses to use, social customer support, and chat for both traditional customer service scenarios and proactive sales engagement to create new, revenue-generating opportunities for the business. These capabilities complement the existing Microsoft Dynamics CRM customer-care solution with core strengths in workflow, extensibility and process-driven user experiences that allow contact center agents to do their best work. For more information about the Parature acquisition visit: https://news.microsoft.com/2014/01/07/microsoft-acquires-parature-to-add-leading-customer-self-service-suite-to-microsoft-dynamics-crm/#ThyQzUDukYIjLt1Y.97