Everyone in business knows how important getting their story out is to their brand and reputation, but for many it is a challenge to convert that exposure into their audience taking action. Whether it be membership, event registration, sponsorship or sales, for your story to have impact, it has to be so compelling that they believe in you and your message and want to take the next step. So what does it take to connect with your audience in a purposeful way that has a measurable result? ➊ Create an emotional connection ➋ Articulate the void you are filling ➌ Demonstrate the value you bring Once you have accomplished these three goals it is essential to communicate this message consistently and across the right media channels. Jim DeLorenzo Public Relations does just this, we help our clients get the exposure and the RESULTS they need by helping them move from StoryTelling to StorySelling. Here is what ESPN Founder, Bill Rasmussen said... ❝Jim has been a valuable asset to our business. He is an accomplished professional in public relations...a team player who gets the job done.❞ As a deeply experienced and dedicated PR professional, I take every client, every event and every opportunity on as if it were my own. My commitment to helping my clients succeed is the foundation of everything I do.