Effilab is specialized in PPC campaign optimiziation on search engines (Google Adwords / Bing/Yahoo), social networks (Facebook / Instagram / Twitter / Linkedin) and mobile devices. It offers a complete expertise on various digital platforms: definition of a strategy, analysis of results and operational management. Founded by two former Google employees, Effilab joined Solocal Group at the beginning of 2016 to become the key partner for digital advertising.