NEXT gets discussions flowing on topics imperative for the future: How does innovation in the age of machines affect everyone? How will human behaviour and customer expectations change? And what does this mean for us, the drivers of digitalisation, and our companies? Shift your perspective on digital business. Exploring since 2006: / at our global gatherings in Hamburg and Berlin with up to 2,000 innovators, digital leaders, and creatives from around the world / at our special interest events on topics such as Service Design, finance, and mobility / in our digital show ‘What’s NEXT’ / and in deep dives in our insights, videos, and books Join the NEXT crowd to stay up to date: https://nextconf.eu/join-the-crowd/