The retail world is extremely dynamic. With ever-changing market trends and customer demands, retail businesses always need to be equipped to handle them. They need to change their business processes and strategies to deliver better solutions to customers. So retail companies need a software solution that synchronizes their supply chain, marketing, merchandising and IT. In this way, they can gain a competitive edge over their competitors. That's where SAP IS Retail comes in. SAP IS Retail supports different assortment strategies, sales technologies and offers improved logistics.