In 2004, KINGOLD established the Australian New Express Daily and began publishing the first simplified Chinese daily newspaper in Sydney. The newspaper reports on China, the local community, and the world at large, and fulfills the desire of Chinese Australians to read news, business, sports and entertainment in their own language. It has two subsidiaries – Fortune Weekly and Lifestyle Asia. In 2016, the Australian New Express Daily evolved into the Australian New Express Media Group. Based in Australia and China, it promotes in-depth communication between China and the global community, with the aim of building bridges between Australia, China and the world.