At Digicita, we have a constant pipeline of “experiments” undertaken after careful assessment and evaluation of many potential ideas. A good number of these experiments turn into full-fledged market viable products, and rest others are allowed to flame out fast. While most of the Indian start-ups are inclined to building geo-clones or those that solve India centric user problems, Digicita recognizes the advantageous position India has with access to rich skills and talent in both ideation and development, combined with a captive diversity of consumers. Digicita envisions this opportunity to tap India’s potential to offer unique disruptive innovations to the world, after piloting those in India. Unlike other start-ups a venture studio like Digicita, curates the purity of the core disruption since it brings its own innovation ideas, capital and experience together on a single platform. Digicita’s innovations are supported by an expert team of mentors and consultants across key functions such as corporate, legal, marketing, finance and funding