In 2005, holding company Grupo Herce successfully finished its first international project: the construction of an apartment building in New York. Consisting of 17 floors occupied by luxury apartments, the building is set in a privileged location in the heart of Manhattan, and is only a few steps away from Fifth Avenue. The success of this project led to the company’s internationalisation process towards expansion into new territories, mainly in South America and Eastern Europe. After analysing the market in Romania and discovering its great potential, the company chose the city of Cluj-Napoca to start operations and banked on a sustainable project by creating the company Vires Construct. This new construction company was set up with the aim of developing their activities in the country on a permanent basis. The staff is mostly Romanian, as is the company’s management. As such, Vires Construct is an established company in Romania capable of carrying out all types of construction projects. The company also has a great competitive edge, due to the fact that it boasts over ten years’ experience as part of the Spanish holding company Grupo Herce.