A wave of change is sweeping through personal and business technology. This wave requires new solutions. The change is made possible by the rapid adoption of cloud computing and the enormous success of social networking software and mobile devices. Imagine a world where all your business systems and processes work together toward one common goal. A new way of thinking centered on people and our interaction with those people. We need a system of data that directs and leads us to better relationships with our prospects, customers, suppliers, employees and business partners. We need a completely new business architecture unlike anything that exists today.