Incorporated in 1973, SIRC, the Sport Information Resource Centre, has been the leading and most trusted source to learn, share and support Canada’s sport community for over 45 years. SIRC empowers sport organizations and individuals by sharing credible and evidence based knowledge using relevant and innovative communication channels . SIRC's fundamental philosophy is that wise decisions and inspired programs are based upon credible research and timely information. We believe in the development of knowledge excellence throughout the sport system both on the field of play and in the boardroom.