The Vital People is an insights and innovation consultancy which provides a window into the mindset of everyone 60+ and their caregivers. We believe the LONGEVITY ECONOMY will drive the profit of a significant number of businesses, now and in the future. Our mission is to use our unique expertise and empathic understanding to help healthcare organizations and marketers raise the bar and deliver relevant products, services and programs to empower Seniors to retain their vitality and joie de vivre for as long as possible.