Products need to deliver value for the customer and for the business (i.e. revenue) to succeed. This is the essence of your role as Product Owner or Product Manager. Not writing tickets, estimating tasks & running a Feature Factory. Failure to not only deliver value for the customer, but to get them to love that product, is the single biggest reason startups fail. Understanding how to make customers love your product - how to achieve “Product Market Fit” - and getting really good at this will dramatically change your career. It will help you become a “Product Rainmaker”, leading to rapid promotion, autonomy in your work & the purpose that comes from building great products. www.prod.mba