FitFin is a shopping/budgeting website/web app. FitFin is three tools in one: A budgeter, an expense tracker, and a shopping list. According to the National Federation of Credit Counseling, over 60% of Americans don’t budget. Contrast that to the nearly 90% of us who use a shopping list (per Reader’s Digest). FitFin integrates a near daily event--going to the store and using lists--with budgeting. The result is that budgeting becomes routine and it occurs BEFORE spending decisions are made. Users will no longer forget about their budget or go months without looking at it. Each time they access their shopping list, they’ll see their budget. FitFin is a great tool to see where your money’s been, where it is now, and where it’s going.