It all starts with a story ... Due to a combination of circumstances, I devoted almost two decades of my life to various beauty choices and went the entire route from competitor to licensee of Miss Slovenia's most prestigious national Miss selection. Throughout this time, from different angles, I became acquainted with the world of beauty competitions, modelling, fashion and the entertainment industry, and wondered over and over again - where is the content? Humans have become robots. We repress emotions, deny emotions, and instead of each developing our own unique personality, we prefer to follow systems that exhaust us and treat us solely as numbers. Where is this world going? With my influence, I wanted to change the essence of beauty pageants and the world at large - I wanted less surface area and more content. But the unknown Jelka from the even less famous village Pijovci, in the middle of one of the smallest countries in the world, did not have enough influence to make a noticeable global shift. What can I do? I have always believed that anything is possible, you just have to find the right path and the right approach. … And the MORE THAN BEAUTY project was created. More Than Beauty is a powerful story of connectedness and opportunity for people, environments, ideas and innovative products that are - MORE THAN BEAUTY. They are the soul, the content, the story, creativity, uniqueness, kindness, our worldviews, they are values that we stand for. All this reflects every product and every person who is a part of the MORE THAN BEAUTY project. One of the attributes of More Than Beauty products is that they strive for ethical production that does not take advantage of the cheap labour of children in poor countries and is not the result of the corporate world. The products are produced by individuals or small local environments who strive to live up to the values espoused by the More Than Beauty project. For more details, please visit our website.