GROWTH MARKETING AS-A-SERVICE We simplify marketing to grow businesses and nonprofits on a mission. SaaSify aligns go-to-market strategies, activates customer positioning, and accelerates digital marketing to grow mindshare and marketshare. Our growth marketing playbook is designed to scale through portfolio of best-fit tactics, rapid experiments, and active performance and spend optimization. We enable growth startups, businesses in transition, and non-profits to succeed in the “as-a-service” economy by devising/delivering growth strategies as a fractional CMO, strategic advisor or board member. 1. ALIGN go-to-market strategies to growth objectives and metrics. 2. ACTIVATE customer positioning and content. 3. ACCELERATE marketing to build brand, generate demand, engage customers, expand markets. (content marketing, digital marketing, account marketing, automation & analytics) STARTUPS | VENTURE CAPITAL: SaaSify offers funded growth startups and VC portfolio companies with an entrepreneurial CMO to partner with the Executive Team to accelerate growth. We scale organizations in-line with revenue growth and key metrics (e.g. Customer Acquisition, Life Time Value, Customer Churn, Net Promoter Score). • Go-to-market strategy, plan, metrics • Customer profile and positioning, content for customer journey • Digital marketing for audience building to customer acquisition, retention and advocacy • Account marketing to enterprises from discovery & segmentation to outreach and conversion • Strategic partnerships for product, campaigns, channel PRIVATE EQUITY: SaaSify provides portfolio businesses with a seasoned CMO and repeatable playbook to transform marketing operations for growth and/or successful exit. We complement PE partners’ financial and operations expertise with growth marketing capabilities. • Growth diagnostic | Brand audit • Improve operations – people (structure, roles, goals), practices (concept-to-market, lead-to-revenue), technology (digital and automation, analytics) • Optimize investments (program vs people, in-house vs agency, local vs offshore) NON-PROFITS: SaaSify offers associations, foundations and other nonprofits with a fractional CMO and/or turnkey marketing to gain supporters, raise funds, and show stewardship. We blend commercial and nonprofit experience with digital expertise in a “startup” approach to reach and engage constituents via scalable and sustainable solutions. • Strategy, plan, metrics aligning programs with constituents and mission • Constituent profile and positioning, content for constituent journey • Digital marketing for audience building to donor acquisition, engagement and stewardship • Account marketing to corporates from discovery & segmentation to outreach & conversion • Strategic partnerships for programs and campaigns