Andani. Africa’s purpose is to grow and strengthen the Cultural and Creative Industries (CCI) in Africa. We do this by creating and co-creating valuable insights through research, strategic advisory, and content engagement. We leverage data power for innovative creative industries solutions based on industry data analysis and trend forecasting expertise. Andani. Africa (formerly known as TML Creative Industries Consultancy) was formed in 2016 out of a need to address the knowledge gap that exists in the understanding of the creative Creative and culture Cultural industries Industries (CCIs) in Africa. Andani. Africa’s purpose is premised on the belief that in order to grow CCIs in Africa, sophisticated ways of data collection and analysis need to be developed to navigate the complexities and intricacies that underpin the CCI’s in Africa. This will in turn enable Africa to reach its full potential. It is through this understanding that the company has positioned itself to be a leader in generating data and knowledge, that not only articulates the opportunities and areas of growth but is informed by a deep understanding of contextual operations and ecosystems of CCIs in Africa. Through its directors and associates, Andani. Africa has a wealth of knowledge and expertise that cut across research, insights, and analytics, CCI programming, private sector investment in CCIs, and public-private partnerships for the advancement of CCIs in Africa.