The Pink Robin Project is a not-for-profit organisation created to raise funds for Australians affected by cancer. Cancer in all its forms is a leading cause of death in Australia which is why Pink Robin Project will disburse their funds to a different cancer related charity each year. These chosen charities can be for a specific form of cancer and can be related to research, prevention or support. The main fundraising event is the annual Pink Robin Gala Ball which will raise funds through sponsorship, ticket sales, auctioned items, raffles and merchandise.