Civilization is in the beginning stages of a massive paradigm shift from a rigid and role-based society to one that is fluid. Fluidity in roles impacts our lives in every aspect. We are learning to be fluid in our careers, moving through experiences but following passion. Almost all the great discoveries of humankind were made by someone who was fluid, moving from one career/skill/focus to another. A key first step any individual makes to finding themselves is by rejecting a role they were given. They may have told you to be a doctor, a lawyer, a writer, a farmer, but it was when you say no and find your own path that you find success and happiness. The first role we are given, even before we are born is gender. Unfortunately, in the role-based paradigm, gender is the third rail. Forty percent of homeless teens are kids who played with gender and were abandoned. But fortunately, in the fluid paradigm, people are finding tremendous success, love and happiness through brave explorations across gender border lines. Flu.id.ity's mission is to accelerate this paradigm shift, making it safe, fun and vibrant for everyone to take part in. This might be as a parent, supporting your baby who is growing to be someone authentic, aware and enlightened. This might be as a sister realizing her brother is finding his femininity. You may be the wife or boyfriend or girlfriend of someone who loves you very much and is beginning to know themselves better through gender fluidity. Our mission is to help everyone understand, support and love the people who are brave enough to find themselves. Flu.id.ity is working through social media to make messages that can go viral, and are intended to create conversations that would otherwise be nearly impossible to have. We are working with salons, clothing, beauty and fashion brands to understand their customers better by understanding YOU. Please help spread the message about Flu.id.ity. Tagging us, regramming and reposting us, sharing and most importantly sign up and join.