The journey of BEY started in 2014, as our store opened up in a local yet vibrant district of Istanbul; Karaköy. With its minimalist style, almost demure interior, an open floor plan and no-frills approach to menswear, BEY Karaköy has become a fixture on Istanbul’s local shopping map in no time. A purveyor of simple and effortless lifestyle for men, the brand stocks button-down shirts, jeans, sweaters, pants, t-shirts and shoes, plus matching lifestyle accessories. Bey is not only a destination for shoppers seeking comfortable and neat stylish clothing, but is also a hub for emerging Turkish lifestyle and fashion vision that caters for the modern gentlemen of this bustling city. Blogger Nil Ertürk, buyer Bulut Dur and ex-copywriter Ozan Ertürk have combined their forces to establish this oasis of understatement and laidback style. Even though the garments in stock are a constantly changing with respect to a mix-and-match portfolio of the seasonal style, BEY’s signature aesthetics continue to remain intact and true to its simplistic inspiration.