A deep frustration with commercial, mass produced perfumes forced us to search for something better. We believe in working with our environment, not against it and soon we realised that if we wanted a perfume that ticked all the boxes, we’d have to create our own. One that is kind to people, animals and planet and that smells divine. No compromise. Jones & Modha no 1 perfume does just that, bringing together the ancient traditions of natural plant alchemy and the sophisticated techniques of precision blending. We’ve left out the synthetic ingredients and chemicals you can’t pronounce. We’ve omitted the extra plastic packaging and cellophane.For too long there has been so little choice for anyone who loves our planet. Things are changing and more of us are searching for eco-harmony and integrity within the health and beauty industry. We wanted a scent that is not tested on animals, does not use any animal derived ingredients. Don’t most of us, you might say, but you’d be surprised how well these things are hidden. Gender neutral We never understood why it’s ok to tell us which perfume we should buy according to our gender. This will appeal to anyone that loves a beautiful and unique blend of essential oils. Friends We are Catrin MacDonnell and Hemali Modha, two friends with backgrounds in media, design, marketing, retail and business. We set up Jones & Modha to reflect our interest in natural and sustainable beauty. Jones is Catrin's mother's maiden name, representing her upbringing and roots in Wales and Modha is Hemali's Ugandan Indian family name. We wanted the brand to celebrate the melding of cultures, language and nationalities to bring about a richness and depth, just as different plant oils do when blended. Perfume for people who love the planet.We care deeply about the environment and have chosen to donate 2.5% of our profits to environmental charities. Moksha. Gwerth Y Byd.