Ecommerce platforms such as Drizly, Saucey & Minibar created a massive new sales channel for the alcohol category overnight, with online sales now projected to be 7% of total revenue in the trillion-dollar global alcohol market by 2024. Most alcohol brands are scrambling to build Ecommerce teams and/or relying on their predominantly offline marketing agencies. From The Curve was formed to address this need; we are career-long Ecommerce experts, the first agency of its kind dedicated to serving the rapidly growing needs in Ecommerce marketing for alcohol brands.