Traffic Realty is a real estate technology company developing real estate brokerage business models and related services such as mortgage lending and settlement services. Traffic Realty focus on the "internet age" of transacting business in these areas utilizing the Traffic-Realty.com brand name to bring a series of real estate technology and real brokerage business models to market. Traffic-Realty.com will focus its product offerings to web-based technologies that allow customers to have more control of the real estate buying and selling process. This inward concentrated focus is what we call the "Customer Centric" real estate model, whereby the customer is in control of the transaction because of their access to real estate data. This, "Customer Centric" real estate model is a true paradigm shift in the way real estate is being transacted today. Traffic-Realty.com has created a technology platform and a real estate brokerage model that follows the current shift which will position Traffic-Realty.com miles ahead of competing real estate firms and real estate technology companies.