The Fannon Group (formerly Premier Coach and Training) was founded in April 2005 by Luke Fannon. Luke’s sales and marketing experience in the healthcare, senior living and post-acute care is extensive and includes acute, sub-acute and outpatient rehabilitation, adult day health care, independent and assisted living, home healthcare, hospice and durable medical equipment. For over 30 years Luke has provided sales and marketing leadership to both employers and clients developing sales and marketing teams, identifying successful marketing strategies and tactics and creating sustainable census and revenue growth. Since 2005 Luke has assisted numerous clients and trained nearly 5000 healthcare professionals. Our Goal at the Fannon Group - To Help You Grow Census and achieve your revenue & profitability objectives. Our mission is to help you: Excel in Sales and Marketing Performance Achieve Census, Revenue and Profitability Goals Experience Personal Growth and Career Development