The Problem: 1) Craft breweries are not large enough to leverage economies of scale for merchandise and apparel manufacturing. 2) Craft breweries have limited resources to manage merchandise sales, manufacturer and fulfilment. 3) Craft breweries are selling their merchandise and apparel to their existing customer base only. Introducing Beer Fans, the first craft beer, merchandise and apparel marketplace.  Beer Fans supports the brewery vendor: 1) We advertise brewery merchandise and apparel online through Facebook, Instagram, Google Shopping and Email for free. 2) We manage all inventory, on our merch portal, which integrates across eCommerce platforms. 3) We introduce a new consumer to a brewery and its brand. 4) We lower merchandise and apparel cost of goods using economies of scale. Beer Fans supports the consumer: BeerFans.com.au is a one-stop shop for all craft brewery merchandise and apparel.