The Mission of Club Insider is, "To help the owners and operators of health, racquet, and sports clubs professionalize their clubs and gain the trust and business of their community." Club Insider has been published since November of 1993 and is the only industry publication produced by a 39-year veteran club industry owner, operator, and publisher. During that time, Norm Cates served as the last President of the National Court Club Association (NCCA) and the 1st President of IHRSA (then IRSA). Because of thousands of relationships established while owning and operating health clubs, serving as an industry leader, and seventeen years of publishing, the eyes of industry leaders focus on Club Insider every month. Club Insider is carefully read for many reasons including: • Sharing Great Stories of Club Success with monthly, Case-Study Cover Stories; • Educating Owners and Operators with articles by expert Contributing Authors; • "Telling-It-Like-It-Is" about important industry matters with "Insider Speaks" Editorials; • Serving as the Watchdog of the health and fitness club industry with Norm's Notes. All of this makes Club Insider The Pulse of the Health and Fitness Club Industry.