Tourism Tribe is an award-winning leader in business improvements in the tourism industry, with a vision to help those in tourism have a sustainable business and make a profit doing what they love, no matter where they are located. To facilitate this, the Tourism Tribe community was created in July 2015. The innovative and continually evolving platform connects members to a live hub of learning resources and is the number 1 “go to” companion for 1,600 tourism businesses around the world. It’s the world’s leading online community for tourism business owners and their staff, providing traditional and digital marketing advice and help with running a business, in a peer-to-peer environment. Tourism Tribe’s goal is to ensure the tourism workforce stays up-to-date with transformative technology and the business opportunities brought by the new digitally-savvy traveller. Through the platform, Tourism Tribe helps businesses leverage these new opportunities in the most time-efficient and cost-effective manner, with many tourism operators having the added challenge of being small and micro businesses, located in regional and remote areas. The platform is built using the same practices the business preaches, leveraging interconnected, free cloud platforms available to anyone, from anywhere, to deliver training; and the ability for any business, independently of their location, to share best practices without reinventing the wheel. Tourism Tribe was founded by Fabienne Wintle and Liz Ward, who have had long and successful careers in tourism.