Embedded Assessment has helped hundreds of organizations engage, understand, and satisfy their customers, and has helped training organizations rapidly improve teaching while removing obstacles to learning. Here is how it is better than surveys: Surveys: provide a snapshot of your customer at that moment Embedded Assessment is a web-based conversation with customers, monitoring their changing perceptions and needs over time Surveys: use the AUTOPSY APPROACH (i.e., determine what went wrong after the event has ended) Embedded Assessment is a “leading indicator”, capturing feedback while the event is still in session, so you can make rapid improvements while it still matters. Surveys: must compensate customers for eating up their valuable time Embedded Assessment is two-way communication with your customers, providing them feedback to their feedback, which lets them know how their responses made a difference. Customers will want to help you improve, and response rates increase over time, without financial incentives. Surveys: lengthy, one-time, packed with content Embedded assessment is an ongoing conversation, with each exchange helping to clarify a particular area of interest. Surveys: customers seldom provide clear comments to explain their ratings Embedded Assessment: we help train your customers to provide the most accurate and useful feedback possible so you can make the best decisions. Embedded Assessment. There is no better tool for creating lifelong customers.