Our mission is to improve the quality of democratic elections, by advising those who administer and oversee elections, to enhance them for the benefit of voters. We aim to do this by attending UK elections and empirically reporting statistics that support this objective through a strong methodology, based on the international standards for election observation as set out by OSCE/ODIHR. We aim to do this in a constructive and encouraging way to benefit the delivery of democracy and to benefit the electorate as a whole.