Real-time personalization requires removing the developer from the rigmarole of building technologies and empowers them to take on more sophisticated site optimization tasks. Using personalization technologies and real-time data, companies can respond quickly to consumers' demands with dynamic updates and targeted offers. It means being able to react responsively to their needs and maximize your revenue and conversion rates by focusing on the customer experience. Built for digital marketers and developers, Croct is a SaaS for customizing web applications in real-time. Through a JS SDK, we provide a solution for developers to create natively personalized applications, as well as for marketing and product professionals to offer unique experiences to users according to their behavioral profile, interests, and browsing history. In a few words, Croct turns your users' data into actions in real-time, creating a real-time data supply chain that fuels web optimization and digital innovation to your business as a whole. Without hitting IT roadblocks.