Formerly a creative design agency, Ethicus has evolved to become a full-fledged marketing firm. Its new ‘Go-to-market Solutions’ outlook utilises unorthodox, yet practical methods that achieve targeted results and at the same time, maximises resources. Graphic design still plays a pivotal role in Ethicus’ business model. The gist of its latest set-up taps on that inherent creativity and steers it toward the conceptualisation of business-friendly marketing ideas. In this digital age, the firm has steadily upped the ante, pushing engaging visual and copy elements that strike the heart of “scanners”. Let’s face it. Attention spans are almost non-existent in the online space. Regardless, the fundamentals of traditional lead generation along with marketing campaign management still guide the basis of all that we do. Projects undertaken by Ethicus are currently motivated by The Ethicus Way, which comprises the following three elements: • Getting in the Moment – Knowing the right target audience at the right time (trends) • Targeted Creativity – Placing business relevance in its designs and concepts • Knee-jerk Reflexes – Being flexible and able to adapt when the need calls for it For more information, feel free to drop us a note at info@ethicus.com.sg