Founded in 2021 and originally purposed to serve as an acquisition vehicle, we quickly discovered the value of building forward-thinking and outside-of-the-box brands. Since then, we have focused heavily on the companion pet space, made a handful of acquisitions, and launched a handful of our own brands. Each of our brands continue to sustainably grow and outperform the market. We create synergy by pairing world-class businesses with high-quality content and well-defined affiliate funnels.