ByajBook is Simplifying Credit & Finance for Lenders in Bharat. Our goal is to Bridge the Credit Gap for Bharat through Lenders. Lenders still hold sway over two thirds of the Gold Loan market in India. We offer the most secure, fast & easy way for credit and finance in Bharat by digitalizing their lending Business. Our Vision is to make Lenders more efficient and help them extend credit to more People who don't have access to Formal Credit. Users are using the app extensively while adding 100Cr+ worth of Loans every Month. The high-engagement has resulted in more than 25% of the total active merchants joining the platform through word-of-mouth and referrals.