When someone knows you, you gets clicks. When someone likes you, you make a sale. When someone trusts you, you create a customer for life. And since only 37% of US consumers say they trust most of the brands they buy, we think there's plenty of room for improvement. Trust Deep helps business and individuals create deeper, mutually rewarding relationships with customers and audience members built on shared trust. We focus on authentic trust as a competitive differentiator based on the truth that many people might know you, some of them will like you, but only a few will trust you. Trust is the foundation of all successful relationships and it removes what we call decision friction. To develop lasting trust, brands and organizations must go beyond defining and articulating their core values. They must first discover customers’ emotional and functional needs, and understand how they are best able to meet those needs. Trust, while forward looking, is built on a pattern of past actions. The first action needed is listening to what people need from you. Our Founder and Chief Trust Officer is Stace Caseria, a branding expert with 20+ years’ experience helping businesses create better connections with customers and among employees.