Principal Brands is a boutique marketing firm based in NYC that offers strategic, creative, and integrated solutions. We have a wide-range of experience working in a variety of industries, and we're well-versed in developing local and regional campaigns, as well as global strategies for both our U.S. and international clients. We do more than increase brand awareness — Principal Brands gets you past the noise. We elevate your brand so that it stands out well above the competition, generating the “right” attention in today’s crowded marketplace. Through market segmentation and competitive analysis, Principal Brands develops a customized marketing plan specific to your unique needs and your target market – one size does not fit all. We believe in getting the strategy right and work in a channel agnostic approach to increase your brand’s awareness and ultimately help you maintain and expand your customer base. We’re in a digital age where customers’ needs and perspectives are constantly changing and evolving. Marketing strategies today are much different than what they were ten years ago. Cultural and socioeconomic factors largely impact brand relevance. It is critical that your marketing strategy and tactics are current and on trend, while keeping true to your brand identity. Our proven processes and best practices will ensure a dynamic brand that is always two steps ahead. Visit our website to learn more about how we can help you and your brand.