Paradigm B2B mixes a deep and rich knowledge of the B2B e-commerce industry with trusted, respected, and knowledgeable thought leadership. Paradigm exists to guide medium-sized and mid-market B2B companies through today’s complex and digitally-disrupted commerce landscape. B2B companies need differentiated customer experiences, but often struggle to create them. Paradigm offers high-quality insights that are well-informed and immediately actionable.